Thursday, 5 July 2012

1 Bank , 2 centuries & a great deal of progress

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200 Years Citi Citibank
ONE BANK. TWO CENTURIES. AND A GREAT DEAL OF PROGRESS.
Dear Mohammed Adnan,
Thank you for your continued patronage of Citibank and the confidence you place in us.
We are pleased to share with you that this year Citi marks its 200th anniversary globally and its 110th birthday in India. Since our inception in India, we have been a part of the community, pioneering change, transforming the banking landscape and helping to make a difference in the way our clients lead their lives.
Over the years, our commitment to be a pioneer of banking has helped us bring to fruition several industry firsts in India. To share a few, we introduced credit cards in India in 1987 and we launched India's first 24x7 phone banking service in 1993 and the country's first salary accounts in 1997.
We continue to innovate and anticipate your needs to ensure we bring to you the finest banking experience. In the past one year, Citibank India has introduced new products and services to serve you to the best of our ability.
Redefining convenience in banking - As we work with relentless focus to set new standards in convenience for you, we started the year with the launch of the first banking proposition for the emerging affluent. Citibanking offers free unlimited ATM access worldwide, the first debit card with an air miles redemption option, call pickup in 20 seconds in addition to personalized banking through a dedicated relationship manager.
Market leading privileges - In our effort to provide value to you wherever you go, we have strengthened our market leading network of over 5000 merchant offers and privileges specially at the places you spend time at work or leisure. Over the last two years, we have doubled our ATM network and established the network in a way to ensure that there is always a Citibank ATM close to you.
Most rewarding payment experience - In May this year, we launched the market leading airline agnostic card - PremierMiles Credit Card. On your PremierMiles card, you not only earn miles faster, you can also redeem them across more than 100 airlines and up to three hours before flight take-off. Last year, we launched the Citibank Rewards Card - a product which offers you 10 times the reward points across all apparel and department stores in India.
Best-in-class digital banking - We have strengthened our leading mobile banking proposition by adding, first in the market, a mobile app that provides you information on the ATMs, branches and merchant offers closest to your location. Our world class Internet Banking platform offers you speed with simplicity in banking by enabling you with more than 100 transactions online.
We have been privileged to win prestigious awards like the 'Best Consumer Internet bank'1 and the 'Most Trusted Foreign Bank'2 for the last three years. We fully recognise that your support and trust are the foundations of our success. We want to thank you once again for your trust, faith and confidence in us.
As we seek to build a stronger partnership with you, we remain deeply committed to providing you with a banking experience ahead of its time and continuing to be a catalyst of change and progress.
Warm regards,
Anand Selvakesari
Country Business Manager,
Global Consumer Group, Citi India.
1 'Best Consumer Internet Bank in India' by Global Finance; assesses banks on the ease and convenience of their online offerings
2 'Most Trusted Foreign Bank' by the Economic Times Brand Equity 'The Most Trusted Brands' survey.
1812 - Citi opens in New York. 1902 - Citi commences Indian operations. 1977 - Citi pioneers the ATM. 1987 - Citi introduces India to credit cards. 1993 - Citi dials in 24x7 phone banking in India. 1998 - Citi brings suvidha to Indian salary accounts. 2011 - Citi ushers in smart banking.
© 2012 Citigroup Inc. Citibank and Arc Design is a registered service mark of Citigroup Inc.
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