You can now add phone numbers to your button bars and images which will dial out in your favourite telephony application (such as Skype) or plug-in from your browser. In the button bar editor, change the Link Type of the button to "Phone Number" and enter your phone number in the Link To box. If you need to add a country code, make sure you add it in the style "+00", where the 00's will be your country's own phone code for example, 44 for the UK.
You can also add this function to your images and similar objects. Simply hover over the object and click on the second button on the object editor bar to open the Properties menu. From there you will find similar Link Type and Link To options.
All browsers will handle the phone extension in different ways and there are many plug-ins and add-ons designed to interpret the command. You may wish to look into these different plug-ins, and see which suits you best!
Using Social Media to distribute your news
So now, you have your professional website live for all to see. With the overwhelming volume of communication your prospects, customers and the media receive, your messages run the risk of getting lost or worse yet, being completely ignored.
How can you break through the noise to get their attention?
Media to distribute your newsSocial media can help with its unique ability to directly reach your brand’s key audiences.
- Create a web page in your new brand for Facebook using the 350pages slim templates, so that your Facebook will provide continuity of brand promotion.
- Create an effective social news release to distribute
- Leverage RSS feeds to deliver your news to your customers and prospects
- Use your news to drive traffic to your website
- Optimize your news using images and video to push it to the top of search engines
- Share your news through Twitter
Using Pinterest to Boost your Business and Website
First it was Facebook, then Twitter, then Google+ and now Pinterest is grabbing the attention. Pinterest is a place where you can share images and videos.
It's easy to see how to use this new social media site to create a personal interest site or for fashion news or to plan a party but when it comes to using it for business it’s not that clear. It is a visual place so you need to get creative with your ideas. Here are a few suggestions to get you thinking:
- Create boards for monthly themes or features, promotions, products or services you love, or for information and blogs.
- Create a contest with a concept and a giveaway. Encourage engagement with tagging and continuing to post/share and then publicly promote the winner.
- Engage your staff to use it – ask them to be an administrator for different boards.
- Use it in a more traditional manner, for instance to decorate your office. Have a board full of designs and layouts with each item having a link back to the location where it could be purchased.
Pinterest say “Be Creative - The best pinboards mix products, art, recipes and images from all across the web. Try not to pin everything from a single source and, Give Credit - If you blog about an item you found on Pinterest, it's nice to credit your fellow pinners by linking back to the original pin.”
Read more about Pinterest
Useful Tip - Adjusting your RSS feed color
If you want to change the text color of your RSS feed, you can do this by hovering over the feed in the editor and clicking on the Object Properties button in the editor bar.
Please note that although you can set the color in IE6/7, it will not display in these two browsers due to technical limitations. In addition, anything that sets the text color itself (including some RSS feeds) will override this setting.
SEO Myths
Continuing our series of dispelling the myths surrounding Search Engine Optimisation here are a few more:
Myth 7: H1 (or any header tags) must be used for high rankings.
There’s very little current evidence to suggest that keywords in H tags actually affect rankings, although it was heavily rumoured to do so previously. The decline would be consistent with less emphasis on user provided content. Use H tags if it works with your design or content management system, and don’t if it doesn’t. It’s doubtful you’ll find it makes a difference one way or the other.
Myth 8: Words in your meta keyword tag have to be used on the page.
I used to spread this silly myth myself many years ago. The truth is that the Meta keyword tag was actually designed to be used for keywords that were NOT already on the page, not the opposite! Since this tag is ignored by Google and used only for uncommon words in Yahoo, it makes little difference at this point anyway.
See March to May newsletters for Myths 1 to 6
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